A Handyman is an individual that performs maintenance tasks around the home or workplace. Their duties can range from electrical work, painting, light plumbing, and other repair jobs. Some handymen may be self-employed, while others work for a company that has maintenance needs.
The Handyman Image
In popular culture, the handyman is a character that often has many different occupations and is usually associated with women who are either not smart or ambitious. They are generally a do-gooder type who is not very intelligent or shrewd, but who can be incredibly helpful when the situation calls for it.
They are a great choice for any homeowner who does not have the time or skills to complete an intricate project on their own. They also offer excellent service to businesses and offices that need routine maintenance done.
How to Start a Handyman Business
The first step is to decide what services you want to offer and then determine how you will price those services. Some handymen choose to charge an hourly rate, while others opt for a project-based fee. Both strategies have their pros and cons, so it’s important to choose the one that suits your business best.
You’ll also need to make sure that your services meet the legal requirements of your state and local government. For example, some states require that all contractors and handymen have a license or certification. Having this on hand can save you a lot of trouble down the road.
Select a Skill Set and Target Your Audience
The first thing to consider when choosing a skill set is what your customers will need. Some of your potential clients will be looking for specific services, such as bathroom remodeling, window installation, or exterior painting. You’ll need to be able to provide these services, and you should also be comfortable with the tools and equipment that are needed for the job.
Your ideal clients are likely to be in your area and within a reasonable driving distance from you. You’ll need to be able and willing to travel to the job site regularly so that you can keep up with demand.
How to Market Your Handyman Business
The easiest way to find customers for your handyman business is through word of mouth referrals from friends and family. In addition, you can advertise your handyman services on local online directories and websites. You can also post ads in newspapers, on radio stations and on billboards.
Another way to market your handyman business is through social media and email campaigns. These platforms have a built-in customer database, so it’s easy to find and contact potential customers.
Once you have an idea of the kinds of things your customers will need, it’s time to create a comprehensive marketing plan for your handyman business. This will include a website, brochures and advertisements that will help you build your reputation as a trustworthy handyman in the local community.
In addition to your list of services, you should also be able to describe the experience you have in performing each job. This will help your potential customers understand how reliable you are and ensure they hire you to do the work they need.